Monthly Archives: February 2016

Tales from the Trenches

Let’s face it when you’re a business owner not everyday is filled with sunshine and roses, somedays it can feel like a truck full of fertiliser and thunderstorms. How you handle all the ups and downs of business ownership can be a lonely journey. This week our guests share some of their personal ‘stories from the trenches’, how they dealt with the things that didn’t go their way and how they built their businesses to the success they are now.

 

We have guests who were successful in their own right overseas then chose to pack up everything and relocate to Australia to start it all again, another guest who felt like getting into business was just ‘a fluke’. Even the mayor of Queensland’s fastest growing city, Paul Pisasale joins us to discuss what he has learnt in a career that crossed over from private enterprise, hospitality to local government.

 

As always the biggest thanks goes to you for listening in. Don’t foget to keep the conversation going on our facebook page:  facebook.com/NotAnotherBusinessShow or Twitter @NABS_Podcast.

 

With gratitude to this week’s guests:

 

Carsten Primdal from Vantage Compliance

Oksana Korikova from Imperro

John Carney from American Property Source

Sally Arnold from Creating Encores and

Mayor of Queensland’s fastest growing city, Paul Pisasale

 

Not Another Business Show is edited and produced by Corporate Podcast Productions ~ Let your story be heard.

Content Marketing

This week on Not Another Business Show we talk content marketing.

 

Often mistaken as ‘just’ blogging, it actually encompases every piece of material your business puts out in the public domain. From your website and brochures to articles, podcasts or videos.

 

Today the masters in content marketing share with us how you create content that will hit the mark with your clients, they explain how you need to structure your content to ensure it is compelling and how to compose the perfect headline that will capture the attention of your audience.

 

We talk publishing platforms and how to test your content with your audience to ensure you are getting the best ‘bang for your buck’. And Wendy shares some great insights around researching and understanding your market

 

One of the hot topics during the show was creating your own content strategy, I mentioned that I would link out to templates from our guests (or you can google Content Strategy Template and find one that works for you).  As promised included here are the templates to create your own content strategy from Dan Norris’ “Content Machine”

https://docs.google.com/spreadsheets/d/1tRb4RZes1UytIqxrH3Dinvgt40NAP5p6CsSE8K2Pu1I/edit#gid=0

and from the Word Stylist, Liz Campbell’s “WOW words on the web” http://wowwords.com.au/word-styling-resources/

 

As always the biggest thanks goes to you for listening in. Don’t foget to keep the conversation going on our facebook page:  facebook.com/NotAnotherBusinessShow or Twitter @NABS_Podcast.

With gratitude to this week’s guests:

Wendy Pavey from Executive Brand, Liz Campbell from E C Writing and Dan Norris author of 7 Day Startup and Content Machine.
Not Another Business Show is edited and produced by Corporate Podcast Productions ~ Let your story be heard.

Creating your personal brand

Personal branding is a topic that is gaining traction amongst small business owners. The need to differentiate ourselves from our business is the topic of today’s show.

I invite a personal branding expert, media expert and a professional headshot photographer to all weigh in on the reasons why as small business owners we need to take the development of our own personal brand seriously.

During the course of our conversation I uncover the 5 steps to developing your own personal brand, how having a personal brand will assist you in gaining media exposure and why a personal brand is more than just words on a page. We discuss the importance of having a clear focus with your personal brand and why your personal brand is as much about recognising your audience as it is about you.

My guests share a little about what to expect when you are developing your personal brand, how long it can take and why utilising the media in building your personal brand is ‘marketing by stealth’.

You will find the supporting article to this episode available on Linkedin Pulse and as always a complete show transcription will appear on the website within a couple of weeks.

 

As always a big thanks to my guests this week

Wendy Pavey from Executive Brand

Tanya Targett from Headline Hunter

and Jason Malouin from The Portrait Store

 

Not Another Business Show is edited and produced each week by Corporate Podcast Productions ~ Let your story be heard.

Planning for success

Welcome back to Episode 1, Season 2 of Not Another Business Show. Hope you have all had a great start to your 2016.

For our first episode back the guests and I talk through different ways you can plan to make 2016 your most successful year yet. There is plenty of gold throughout the episode including reviewing your year that was, planning out your calendar the year in advance, financial metrics and what’s the one thing you really want to achieve this year.

My guests this week include Australia’s number 1 small business author, Andrew Griffiths, New York Times best selling author, Kevin Kruse and the Clarity CEO Geoff Hetherington.

We don’t just stop at how to make 2016 your most successful year ever, once you wrung all the gold from that conversation we move on to hearing some of the best productivity hacks that you are likely to hear in one conversation.

Hacks like batching your days, or using your calendar instead of a ‘to do’ list to make sure your days are as productive as possible, and possibly one of the most important numbers you’re likely to hear… 1440.

A big thanks to our Episode 1 guests, Australia’s number 1 small business author and all round Mr nice guy, Andrew Griffiths

New York Times best selling author, Kevin Kruse and

the Clarity CEO, Geoff Hetherington

 

Not Another Business Show is edited and produced by Corporate Podcast Productions.