Monthly Archives: March 2016

Should you write a book?

In the words of Guy Kawasaki “Starting your book is only the first five miles of a twenty-six-mile marathon that’s one-third of a triathlon (authoring, publishing, and entrepreneuring).” Seems more and more entrepreneurs are putting pen to paper as a way of building their credibility within their industry.

 

So this week we take a look at why you would want to author your own book, how do you go about writing a book and what are some of the things you can expect along the way. We hear from Jacqueline Pretty, a self publishing expert and a couple of our past guests who have authored their own books as they share their success stories since publishing their books.

 

A big thanks to this week’s guests:

  • Jacqueline Pretty from The Grammar Factory:  check out her book “Book Blueprint – How any entrepreneur can write an awesome book”. Available at www.grammarfactory.com/bookblueprint/
  • Serial entrepreneur Matthew Paulson
  • Hunter Leonard from Blue Frog Marketing

 

Make sure to catch the companion article “Lessons from the masters on self publishing” on Linkedin and keep the conversation going on the Not Another Business Show facebook page.

Not Another Business Show is edited and produced by Corporate Podcast Productions. Audio hosting by Blubrry.

Niching ~ When size really does matter

Ever wondered whether your business should be finding a niche? An area of your business or industry that you can absolutely dominate and become the ‘go to’ person for your clients. That’s the topic up for discussion this week. My guests and I talk about what a niche actually is, what it can do for your business, whether or not you actually need to find a niche and if it will bring more business or constrict who you work with.


The guests share gems of information that include:

  • how to identify your own niche
  • how to survey clients to find out what your business is good at
  • paid research the pros and cons
  • Finding a commercially viable niche
  • How not to niche yourself out of business

 

The guests also share their biggest personal learnings on niching from their own experience and give insights into time frames to develop a niche and areas to avoid when you are looking at niching your business.

 

A big thanks to this week’s guests:

  • Hunter Leonard from Blue Frog Marketing
  • Jason Malouin from the Portrait Store
  • Catriona Pollard from CP Communications
  • Claire Harrison from Harrison Human Resources
  • Dan Norris from WP Curve and author of 7 Day Start Up and
  • Australia’s Number 1 Small Business author and all round Mr nice guy Andrew Griffiths

 

Make sure to catch the companion article “Lessons from the masters on niching” on Linkedin and keep the conversation going on the Not Another Business Show facebook page.
Not Another Business Show is edited and produced by Corporate Podcast Productions. Audio hosting by Blubrry.

Business ownership ~ the loneliest journey

Welcome to Season 2 Episode 7 of “Not Another Business Show”. This week is our first ever ‘minisode’ as I’ve spent the early part of this week hanging out at the real estate marketing Armageddon conference. 3 days of full on, business changing information with an amazing line up of speakers, including the one and only Gary Vaynerchuk. Being surrounded by that kind of amazing energy got me thinking…

As business owners and entrepreneurs, how do we keep ourselves motivated?

So while I was sitting in my hotel room I decided to pull together some pearl of wisdom from some of our former guests on how they stay motivated in business. From podcasts to books, exercise to accountability groups they share a lot of great information which hopefully you can use to expand your motivational repertoire.

A big thanks to this weeks guests:

Elizabeth Gillam from Franchisee Success

Alison McGrath from McGrath HR

The ‘Discovery’ coach, Natasha Vanzetti

James Crook from Choc Chip Digital

Jason Malouin from The Portrait Store

Cate Schreck from Lightbulb Training

Katherine Maslen from Brisbane Natural Health and

Claire Harrison from Harrison Human Resources

 

As always though, biggest thanks goes to you for listening in. Remember to share the episode with your network and leave us a review on iTunes, it’s quick, it’s easy and it’s our best way of reaching an even broader audience.

Not Another Business Show is edited and produced each week by Corporate Podcast Productions, ‘let your story be heard’ www.corporatepodcastproduction.com.au

 

 

Broken Phones Make Girls Cry ~ The Life Of An Entrepreneur

Buckminster Fuller calls it the Critical Path, all the little twists and turns our lives take to get us to where we are right now. Seems that for an entrepreneur these twists and turns feel more like roller coasters, with unexpected loops thrown in for good measure. It takes a certain kind of person to want to hold the reins of destiny in their own hands and this episode we chat to a few who have done just that.

With lessons on never trying to predict where a business idea will come from and the role of fate in our destiny through to learning how to say no and the power that comes from moving towards a goal greater than yourself. My guests today cover a whole lot of ground.

Sometimes the best lessons come in the form of stories from those on the road not travelled.

This week’s guests have certainly all had interesting journeys so far. They share great insights like “broken phones make girls cry” and there is no room in the land of entrepreneurs for victims.

 

A big thanks to this week’s guests:

Josh Muccio host of the podcast “The Pitch

Dan Norris from 7 Day Start Up, WP Curve and Black Hops Brewing

New York TImes best selling author Kevin Kruse

And Serial Entrepreneur Matthew Paulson

 

Oh, for those of you who are wondering about Harry Stebbings and his podcast “20 Min VC” here’s the iTunes link as promised. http://apple.co/1R2gYVE

 

If you enjoyed today’s show please share it with your network and consider leaving it a review on iTunes. It’s quick, it’s easy and I sure would appreciate it.

 

Not Another Business show is edited and produced by Corporate Podcast Productions. Let your story be heard. www.corporatepodcastproduction.com.au

Audio Hosting is supplied by the awesome team at Blubbry sign up for hosting using or special affiliate code http://publish.blubrry.com/monetize/affiliate.php quote CPP for your one month free trial.

 

Pitch Perfect

Pitching… It’s not just a baseball reference. Seems everywhere you turn in the business world these days someone is talking about pitching. Social pitches, sales pitches, media pitches, investor pitches, so many different styles of pitches. But what do they all mean?

 

What do we need to know in order to create a compelling social pitch for our business, and are there attributes of a pitch that can be utilised across the many other styles of pitches?

 

This week the guests and I dive into the wonderful world of pitching and discuss what is it that makes your pitch stand out from the crowd, how you begin to differentiate yourself in a crowded market and what are the mistakes people make when they’re pitching.

 

A big thanks to this week’s guests:

 

The Clarity CEO, Geoff Hetherington

Host of the hugely successful podcast “The Pitch” Josh Muccio

Our resident naturopath and health guru Katherine Maslen

Rebecca Coomes from Coomes marketing

Cate Schreck from Lightbulb training and

James Crook from Choc Chip Digital

 

Remember to keep the conversation going by sharing your social pitch with us on our Facebook page https://www.facebook.com/NotAnotherBusinessShow or on Twitter at NABS_Podcast

 

If you are enjoying the shows please consider sharing the episode with your network and leaving our show a review. It’s super easy and it’s the best way to ensure we will reach a larger audience.