If you want to play in the mainstream media pool you have to play by the journalists rules, and that means knowing how to approach the media and how to write a press release.
Following on from last week’s episode in which we discovered all the reasons you need to be generating publicity for your own business. This week the guests give you all the gold on how to approach the media, and format your press releases.
From our Headline Hunter Tanya Targett who explains the need to follow up with any journalist and Sharon Bolt from Get Free Publicity Today shares her free press release template. Annette Densham the Publicity Genie talks about how when starting out it is always easier to approach the local media. While Liz Campbell the Word Stylist gives the lowdown on the inverted pyramid and how journalists like to see information delivered.
If you have ever wanted to know how you should approach the media or how to write a press release then this is the episode for you.
A big thanks to this week’s guests
Tanya Targett from Headline Hunter
The Publicity Genie Annette Densham
Sharon Bolt from Get Free Publicity Today and
The Word Stylist Liz Campbell
As always though the biggest thanks goes to you for listening in. If you enjoyed this weeks show then please, share it with your network and consider leaving us a review on iTunes. It’s super quick, super easy and means that we get to reach a much bigger audience.