Not Another Business Show

A refreshingly different approach from the standard business format.

Helping small business people with practical strategies to review the way they do business.

Latest episode

Family Business

I grew up behind the counter of a general store, the child of self employed parents. I was put to work before and after school, we took no family holidays and we struggled to find 30 minutes of peace to eat dinner together. Any child who grew up in a family business will understand that there is no escaping it. From the time we are able we are put to work in some capacity helping out.

My two guests this week also grew up in the family business, they took the experience one step further though and have taken each of their (very different) businesses over from their parents to become extremely successful 2nd generation business owners.

First up I chat with Karl Schwantes from Xennox Diamonds [http://www.xennoxdiamonds.com.au] who shares stories from his upbringing with a father born into Eastern Europe post WW2. He talks about the defining moment when he realised his future laid within the family business. We explore the transition period, the direction he has taken the business (which includes a 5m long chandelier and a scotch bar for the guys), and the future as he sees it for the customer experience. We even chat a little about his own children (he has 4) and the role they play in the business.

If you’d like to find out more about Karl or Xennox Diamonds or get your hands on a copy of his amazing book “Rock her World” follow the links.

Karl: http://www.xennoxdiamonds.com.au/biography/
Xennox Diamonds: http://www.xennoxdiamonds.com.au
Rock Her World: http://www.xennoxdiamonds.com.au/book/

My second guest, Dean Salakas took over a business that as been a Sydney institution for 30 years. Started by his mum, who was also known as “Patches the Clown”, the Party People is a highly successful party supply business.

Pursuing a successful corporate career within Woolworths, it wasn’t until his brother, Peter approached him to suggest the brothers take over the business together that Dean had ever considered going into the family business.

Dean shares the somewhat turbulent beginning as well as the pros and cons to owning a second generation family business. He gets candid on what it’s really like to work with your brother and he pulls back the curtain on what it was like to pitch on the TV show “Shark Tank”.

If you’d like to find out more about Dean and the Party People follow the links.

Dean Salakas: http://www.thepartypeople.com.au/about-the-party-people
The Party People: http://www.thepartypeople.com.au

A big thank you again this week to our sponsor “Echoes Messages” make sure you check them out and like their Facebook page:
https://www.facebook.com/Echoes-Messages-1636416323353280/?fref=ts

While you’re being all social make sure you’re connect with Not Another Business Show too:

FB: https://www.facebook.com/NotAnotherBusinessShow
Twitter: https://www.twitter.com/NABS_Podcast

Not Another Business Show is edited and produced by Corporate Podcast Production
www.corporatepodcastproduction.com.au

Permalink: http://corporatepodcastproduction.com.au/2016/08/24/family-business/

Previous episodes

Women in Business Pt 3

Continuing our theme of women in business today we talk with 2 interesting females from the Northern Hemisphere.

 

Ling Wong describes herself as a business coach with nuances. With a background in architecture and having worked in a New York ad agency Ling enjoys combining her intuition and creative abilities with her love of marketing and process. Ling shares her strategies on ‘honest marketing’ along with why she believes we all need to embrace Tad Hargraves definition of niching as opposed to being wedded to the idea of a rigid niche.

 

If you’d like to connect with Ling or learn more about her business you can check out her website at:

www.business-soulwork.com

 

Melinda Chen is the child of entrepreneurs, her passion is helping female entrepreneurs attract and close big clients. Melinda has held a sales executive role for around 20 years and went out on her own 5 years ago, unlike a lot of my guests though Melinda has chosen to continue working within her corporate field in parallel to running her own business. She has decided to do that so she can keep her hand in (so to speak) attracting and retaining big clients. Her 2 – 5 formula is a practical way to assist anyone who is interested in pursuing a larger client base.

 

If you’d like to find out more about Melinda’s business or connect with her then you can check her website out at:

www.womenmakingbigsales.com

 

This week we welcomed our first sponsor to Not Another Business Show. Steve Fazakerley is the founder of “Ecoh’s”, a business redefining messages on hold. Ecoh’s puts the CEO or business owner in the centre of content creation. From audio with your message on hold, to an article designed for your website and social media posts Ecoh takes our message and ‘ecoh’s’ it across your entire marketing platform.

 

If you’d like to find out more about Ecoh and how your business could work with Steve then connect with his Facebook page at:

https://www.facebook.com/ECOHS-1273171882733794/?fref=ts

 

As always big thanks to you for listening each week. If you haven’t left a review yet, please jump over to iTunes and take a few moments to help the show out. While you’re at it make sure you connect with me on social media:

 

Facebook: https://www.facebook.com/NotAnotherBusinessShow

Twitter: @NABS_podcast

 

Not Another Business Show is edited and produced by Corporate Podcast Productions. Tracy chooses to use Apogee microphones and audio hosting is through Blubrry.

 

Permalink: http://corporatepodcastproduction.com.au/2016/08/03/women-in-business-pt3/

Women in business… Part 2

Last week we took a look at female entrepreneurs and the unique challenges facing their entry into the world of business ownership.

 

This week we continue the conversation with another 2 formidable female entrepreneurs. This time though we speak with 2 women that have started businesses that are outside what could be considered the norm.

 

My first guest, Elysse Daniels started a company called “Exodus Wear”, the daughter of self employed parents she had decided early on that she never wanted to get into business for herself. Instead Elysse studied marketing at University and was convinced her path lay climbing the ladder within a multi national. However 6 months out of uni she found herself disliking her career choice and wondering what she really wanted to do. As a stop gap measure she asked her parents to take her into the family business, it was after accepting a job to help out a family member of an employee that the entrepreneur bug bit.

 

Now, 6 years on Elysse has a very successful business, a solid profile as a young entrepreneur and is looking to expand her business internationally. All by designing and making customisable jackets for high schools, dance studio’s and the odd celebrity.

 

Check out Elysse’s business, Exodus Wear at:

http://www.exoduswear.com.au

 

My second guest for the day started her business to solve a problem she had while still working for a large corporate firm. A busy mum trying to juggle work / kids and family Elke was struggling to find reputable contractors to help out with bits and pieces around her home. After lamenting about the issues with her now business partner, the 2 ladies decided to solve the problem by creating their own business.

 

Urban You is an online portal where time poor professionals can schedule professional service contractors to complete those odd jobs around the house that you just don’t have time to do. The business  has seen enviable growth since it launched around 3 years ago, and the dynamic duo behind the business have recently undergone a complete name change and capital raise to create a business that fits exactly what their clients were asking for.

 

Elke shares with me the learning she took away from the capital raise, how their idea for the business has morphed over the years and what her philosophy on staff is.

 

If you would like to know more about Elke or Urban You you can check the website out at:

https://www.urbanyou.com.au

 

2 businesses and 2 guests that do not fit your traditional ‘run of the mill’ kind of business model. 2 formidable female entrepreneurs waving the flag for all women in business and inspiring us to keep on our path and keep forging ahead.

If you haven’t already become a friend of the show on social media then make sure you jump on and keep the conversation going:

 

Facebook:

https://www.facebook.com/NotAnotherBusinessShow

 

Twitter:

@NABS_podcast

 

Each week Not Another Business Show is edited and produced by Corporate Podcast Productions. If you’d like to know more about Corporate Podcast Productions you can check the website out at:

www.corporatepodcastproduction.com.au

 

Not Another Business Show have partnered with Blubrry for audio hosting and Tracy chooses to use an Apogee microphone.

 

Permalink: http://corporatepodcastproduction.com.au/2016/07/27/women-in-business-part-2/

Women in Business

The Australian Bureau of Statistics indicate that 34% of all business operators in Australia are now female. With this number growing by a whopping 46% over the last 20 years. This week I chat with 3 female business owners about some of the challenges that face females in business today.

We talk self sabotage with ‘Discovery Coach’, Natasha Vanzetti, the ‘gender agenda’ with Time Styler, Kate Christie and how we could all learn to be in the present a little more with Bernadette Blake from Be Empowered Now.

My guests share some of their own experiences in starting their own business, and the hurdles they believe face all women who want to be their own boss.

So join me, won’t you, as we take a look at how the scales are tipping in favour of women in the business ownership world and some of the baggage we may still need to leave behind.

You can find out more about each of my guests this week by checking out their websites:

Discovery Coach Natasha Vanzetti
http://natashavanzetti.com

Time Styler Kate Christie
http://timestylers.com

Bernadette Blake from Be Empowered Now
http://beempowerednow.com.au

Make sure you check out the new home of Not Another Business Show
www.corporatepodcastproduction.com.au

and connect with us on
Facebook https://www.facebook.com/corporatepodcastproductions/
Twitter: https://www.twitter.com/@NABS_Podcast

Not Another Business Show is edited and produced by Corporate Podcast Productions.

Permalink: http://corporatepodcastproduction.com.au/2016/07/20/women-in-business/

Walking with the black dog Pt2

In this 2 part bonus episode to welcome in Season 3 we are looking at mental health awareness for the small business owner.

Permalink: http://corporatepodcastproduction.com.au/2016/07/13/walking-with-the-black-dog-pt2/

Walking with the black dog Pt1

Welcome back to the start of Season 3, I hope you enjoyed the couple of week break and managed to catch up on a bunch of your other favourite podcasts.

It struck me when I was putting together topics for this season that we have seen our audience grow around the world over the last 12 months and that we have a significant portion of our audience that may not have caught any of our earlier episodes.

With that in mind I have decided to start this season by re sharing my 2 favorite episodes from Season one. Now technically it was one episode split into a two parter, but for me the content is probably some of the most important that we’ve ever covered on this show.

Mental health awareness is something that is extremely close to my own heart. I’ve walked with the black dog for a good part of my teenage and adult life and I’ve lost my best friend to depression. It is my belief that with the numbers we are seeing in society dealing with some kind of mental health issue that this subject needs to be talked about.

So to kick off Season 3 we are taking a walk down memory lane and replaying the two part episode on mental health awareness.

I hope you enjoy it, I hope you take away strategies you can implement in your own life and I’ll see you back here in 2 weeks for the ‘real’ kick off to season 3.

Permalink: http://corporatepodcastproduction.com.au/2016/07/06/walking-with-the-black-dog-pt1/

Imposter Syndrome

Well here we are at the end of season 2. In reviewing the season I began to butt up against some self limiting ‘imposter syndrome’ beliefs. So I figured what better place to end the season than talking about a topic that had made me uncomfortable in my own business for the past couple of years.

 

It’s a topic that I thought, naively I now know that I was facing alone. Surely nobody else ever felt like a fraud in their own business… How wrong I was! In chatting to over 150 business owners and entrepreneurs for the show I was faced time and time again with people sharing their own stories of this imposter feeling.

 

I figured it was time to do something about it. I began researching the topic and discovered that around 70% of the population encounter feelings of being an imposter at some point during their career. Even the uber famous were not immune. Time and time again I read about Seth Godin, Maya Angelou. Kate Blanchett, Agatha Christie and others all of whom have ‘fessed up’ to feeling less than on more than one occasion.

 

This week then as a way to wrap up a fab season I decided to dive head first into one of my biggest challenges and bring you example after example of other business owners standing in imposter solidarity with us, we also look at some practical ways of moving through these feelings to get on with the business of succeeding.

 

A huge thanks to all of my guests who have appeared during season 2, and to my guests this week for sharing your stories of personal imposter syndrome feelings.. Thank you.

 

Catriona Pollard from CP Communications

Sharon Bolt from Get Free Publicity Today

Simone Guild from Potentchi8

Annette Densham the Publicity Genie

Joanna Turner from Mission for Balance

Sam Norburg from Get Real Business Academy

And Elyse Daniels from Exodus Wear

 

As always though my biggest thanks goes to you for continuing to listen in and share the content of each episode with your network. Thanks to you we know reach small business owners and entrepreneurs in over 70 countries each week. If you haven’t had the opportunity to leave the show a review yet, please consider doing so. It’s  super quick, super easy and really does make a difference in terms of reaching and helping an even bigger audience.

 

The show will take a 2 week hiatus while I put some finishing touches around season 3. If you’d like to keep up to date with what I’m doing over that time make sure you connect with us on social media. You’ll find the facebook page at: https://www.facebook.com/NotAnotherBusinessShow or you can follow us on Twitter at: @NABS_Podcast. I’m also now a regular contributor at Smallville.com.au if you haven’t checked it out yet, please do so. It’s filled with really excellent content from a range of small business experts (including past Not Another Business Show guests). You’ll find my articles here: http://smallville.com.au/author/tracysheen

 

Until we meet again in season 3, have a great break and thanks for all your continued support.

 

Not Another Business Show is edited and produced by Corporate Podcast Productions. Audio Hosting by Blubrry and microphone supplied by Apogee

 

Permalink: http://corporatepodcastproduction.com.au/2016/06/14/imposter-syndrome/

Show me the money

As the final episode for Season 2 draws upon us I wanted to spend time on a topic that I’ve had a number of people ask me to cover.

 

What you need to know if your business is seeking investment.

 

We have some great guests this week offering the expert and unique opinion on areas such as what are the different types of investment? From angel to foundation investment. Seed to Series A investment what each level actually means and what are the dollar amounts associated.

 

How do you know when your business needs to seek investment? The reasons and signs that will give you a heads up and allow you to prepare well in advance.

 

How do you find the ‘right’ kind of investor to match your business? How to figure out if you just need cash or if you need someone to act as a mentor or additional support for your business as well as bring investment funds.

 

How to develop your investment pitch, and what does it look like once you’ve secured investment? Pitching for investment is not like developing your elevator pitch, there are some very clear and distinct pieces of information that your investors are going to be looking for that you want to make sure you cover when preparing your pitch. Then once you do secure investment, what does the process look like for receiving funds and when are your investors going to expect to see a return on their investment.

 

Joining me as my guests this week is Venture Capital specialist and co founder of Big Wave Ventures, Ally Muller, serial entrepreneur, author and angel investor, Mathew Paulson. Rounding out the guests this week is Tamar Krebs from Group Home Australia who shares her journey to secure finance for her business.

 

For those of you wanting to reach out to discuss what sponsorship opportunities remain for Season 3 of “Not Another Business Show” you can drop me a line at:

Email: tracy@corporatepodcastprouction.com.au

 

As always though my biggest thanks goes to you for listening in. If you enjoyed this weeks show then please, share it with your network and consider leaving us a review on iTunes. It’s super quick, super easy and means that we get to reach a much bigger audience.
Not Another Business Show is edited and produced by Corporate Podcast Productions. Audio hosting by Blubrry

Permalink: http://corporatepodcastproduction.com.au/2016/06/08/show-me-the-money/

Creating An Online Business and Solving Money Blocks

Wow, Episode 18 already, only 2 more episodes remaining in the season!

I had such great feedback after showcasing just 2 guests last week that I decided to replicate the model this week.

Maria Pomella quit her corporate job just 18 months ago and set about starting her own online store. Discovering that around 70% of jewellery in Australia is sourced from overseas she wanted to give Australian designers a place to exhibit their work and reach a wider audience. So backing herself to succeed Maria invested $15,000.00 of her own money and spent the first 6 months working on her business strategy, really getting to understand her niche and the clients who would buy from her. 12 months ago she launched “My Jewellery Shop Online” to a hungry audience and in that time has managed to build a social media following that would be the envy of many business owners. Building 10,000 fans on Instagram and 5,000 on Facebook Maria shares with us how she achieved this 100% organic growth and how she utilised her initial investment to grow this business.

 

Joanna Turner grew up the child of business owners and has fond memories of the freedom that came with her father’s business. Choosing to enter the corporate world Joanne got her bright shiny office and was an in demand accountant, ignoring the many signs her body was giving her until she suffered a lower back injury while volunteering as a surf lifesaver. Leaving her corporate career behind she retrained as a health coach and then discovered Tony Robbins training, eventually combining her skills with numbers and finances and personal development to help clients work through their money blocks to live the life of financial freedom they claim they want. Joanne now works one on one with clients in her business “Mission for Balance

 

I encourage you to check out each of the guests businesses, you’ll find them at:

My Jewelry Shop Online:  https://www.myjewelleryshoponline.com.au

Mission For Balance: http://www.missionforbalance.com

 

Season 3 is fast approaching and I’ve decided to open a spot for a sponsor. If your business has Small Business or Entrepreneurs as it’s target market and you’d like to increase your profile and build your audience drop me a line to find out what sponsorship of Not Another Business Show could look like for your business.

Email: tracy@corporatepodcastprouction.com.au

 

As always though the biggest thanks goes to you for listening in. If you enjoyed this weeks show then please, share it with your network and consider leaving us a review on iTunes. It’s super quick, super easy and means that we get to reach a much bigger audience.
Not Another Business Show is edited and produced by Corporate Podcast Productions. Audio hosting by Blubrry

Permalink: http://corporatepodcastproduction.com.au/2016/06/01/creating-an-online-business-and-solving-money-blocks/

2 People 1 Message… Passion

We’re mixing things up a bit this week. I have spoken to hundreds of small business owners and entrepreneurs over the past 18 months, all of whom have interesting stories and nuggets of gold to share. Occasionally though I speak with people whose stories don’t quite “fit in” to the regular kind of small business topics we tackle week to week. Sometimes they are working within an industry or niche that doesn’t directly impact small business, but their stores are still filled with inspiration and passion.

 

Today I introduce you to two such guests.

 

Tamar Krebs is the founder of Group Homes Australia. Her entire ethos is ‘doing dementia differently’ and her backstory of growing up in New York with her Great Grandfather moulded her journey towards creating the model she was to go on to create. Tamar is a big advocate for assisting the elderly to live with dignity and respect, and her story is one that is sure to inspire. She single handedly raised the capital needed to get Group Homes Australia off the ground and has since built 7 houses around NSW with expansion of the model planned throughout Australia.

 

My other guest, Ben Newsome is equally inspiring. Winner of a Winston Churchill Fellowship award Ben’s love of science started when he was 7 running round is backyard with vinegar and bi carb. He bounced from being an undergrad scieve student to bush regeneration from there he retrained as a science teacher before working for the CSIRO. These days he is infecting kids with a love of science with his Fizzics Education business. Not satisfied with reaching tens of thousands of kids, Ben has consistently ‘levelled up’ to innovate and reach over 250,000 kids and growing.

 

A big thanks to this week’s guests

 

Tamar Krebs from Group Homes Australia

Ben Newsome from Fizzics Education

 

As always though the biggest thanks goes to you for listening in. If you enjoyed this weeks show then please, share it with your network and consider leaving us a review on iTunes. It’s super quick, super easy and means that we get to reach a much bigger audience.

 

Not Another Business Show is edited and produced by Corporate Podcast Productions. Audio hosting by Blubrry

 

Permalink: http://corporatepodcastproduction.com.au/2016/05/25/2-people-1-message-passion/

It’s all about the people… Part 2

There is no denying people management is a big topic for any business owner. In part 2 of our “All about the people” we identify what a 2%er might look like in your business, how to sniff them out and what to do with them once you’ve identified them. My guests also discuss the real benefits small business offer their teams, along with some great ways to offer reward and recognition to your team along the way.

 

We talk about the differences in managing remote or virtual teams compared with people who share a physical office space with you and our guests share their own learnings and experiences in managing teams of people.

 

If you have a team or you’re thinking that one day you’d like to have a team of people then you need to listen in to what the guests share on this week’s episode.

 

A big thanks to this week’s guests

 

Andrea Doyle from Doyle Solutions

Di Armbrust from Innov8HR and author of the 2% Effect

Claire Harrison from Harrison Human Resources

Simone Guild from Potentchi8

Mayor of Ipswich Paul Pisasale

Ben Newsome from Fizzics Education

Nick Sheehan from EFEX Group

And Elke Keeley from Urban You

 

As always though the biggest thanks goes to you for listening in. If you enjoyed this weeks show then please, share it with your network and consider leaving us a review on iTunes. It’s super quick, super easy and means that we get to reach a much bigger audience.

 

Not Another Business Show is edited and produced by Corporate Podcast Productions. Audio hosting by Blubrry

 

Permalink: http://corporatepodcastproduction.com.au/2016/05/18/its-all-about-the-people-part-2/

It’s all about the people

As a business owner managing your team can be one of the biggest challenges facing you. When to put staff on, who to put on and how to manage their performance is not something that comes naturally to a lot of small business owners.

 

This week in the first of a two part episode I chat with HR experts to get their advice and feedback on how to best deal with staffing issues. We talk about setting your business up with the 98% of great staff in mind. How important the recruitment process really is for your business and hiring on fit, training for skill. We also get into the murky waters of how to handle conflict if it arises within your team.

 

A big thanks to this week’s guests

 

Di Armbrust from Innov8HR and author of the 2% Effect

Simmone Guild from Potenchi8

And Andrea Doyle from Doyle Solutions

 

As always though the biggest thanks goes to you for listening in. If you enjoyed this weeks show then please, share it with your network and consider leaving us a review on iTunes. It’s super quick, super easy and means that we get to reach a much bigger audience.

 

Not Another Business Show is edited and produced by Corporate Podcast Productions. Audio hosting by Blubrry

 

Permalink: http://corporatepodcastproduction.com.au/2016/05/11/its-all-about-the-people/

Time to release the media

If you want to play in the mainstream media pool you have to play by the journalists rules, and that means knowing how to approach the media and how to write a press release.

 

Following on from last week’s episode in which we discovered all the reasons you need to be generating publicity for your own business. This week the guests give you all the gold on how to approach the media, and format your press releases.

 

From our Headline Hunter Tanya Targett who explains the need to follow up with any journalist and Sharon Bolt from Get Free Publicity Today shares her free press release template. Annette Densham the Publicity Genie talks about how when starting out it is always easier to approach the local media. While Liz Campbell the Word Stylist gives the lowdown on the inverted pyramid and how journalists like to see information delivered.

 

If you have ever wanted to know how you should approach the media or how to write a press release then this is the episode for you.

 

A big thanks to this week’s guests

 

Tanya Targett from Headline Hunter

The Publicity Genie Annette Densham

Sharon Bolt from Get Free Publicity Today and

The Word Stylist Liz Campbell

 

As always though the biggest thanks goes to you for listening in. If you enjoyed this weeks show then please, share it with your network and consider leaving us a review on iTunes. It’s super quick, super easy and means that we get to reach a much bigger audience.

 

Not Another Business Show is edited and produced by Corporate Podcast Productions. Audio hosting by Blubrry

 

Permalink: http://corporatepodcastproduction.com.au/2016/05/04/time-to-release-the-media/

Get into the PR groove

You are who Google says you are. It’s every business owners aim to have your business listed on page one of Google’s search results, and to be a business that people have heard of for all the right reasons. In order to get that to happen you need to engage in some public relations for your business. But how you go about generating publicity for your business can be a little overwhelming when you have not had to do it before.

 

This week the guests and I talk about the importance of public relations, what it all means and how you can go about generating your own publicity for free or for a very low cost. The guests explain the PR is not just about gaining exposure through mainstream media, for some businesses they may get better traction through networking, writing articles or releasing podcasts. The purpose and intent of any PR activity is as much about releasing good quality content to your audience and positioning yourself as the expert in your field. Well planned and thought out public relations activities will do that for your business, the guests this week share how you can achieve this for your own business.

 

A big thanks to this week’s guests:

The Publicity Genie Annette Densham

Catriona Pollard from CP Communications

Sharon Bolt from Get Free Publicity Today and
The Headline Hunter Tanya Targett

 

If you enjoy this episode please share it with your friends and your network and consider leaving the show a review on iTunes. It’s super quick, super easy and means that Not Another Business Show will reach a whole new audience of small business owners.

 

Not Another Business Show is edited and produced by Corporate Podcast Productions. Audio hosting provided by Blubrry.

 

Permalink: http://corporatepodcastproduction.com.au/2016/04/27/get-into-the-pr-groove/

When life gives you lemons

When life gives you lemons do you make lemonade, drink tequila or do you retreat to your cave to lick your wounds and recover.

 

Today we hear from 3 very different guests all of whom have overcome great adversity in their business lives. Two were impacted by ‘acts of God’ which then led to physical adversity to overcome, while our other guest was impacted through signing legal documents.

 

What you will hear from each of the guests is their own very personal stories of what happened, how each incident impacted them and their businesses and where they are now. With the help of a little time and perspective they share the lessons that they have taken away from the experience and where each of their businesses are as a result of what occurred.

 

A big thanks to this week’s guests for sharing such personal inspiring stories.

 

Tanya Targett from Headline Hunter

Helen McNall from Wellbeing for Dogs and

Eve John from Fully Booked Tradies

 

As always though the biggest thanks goes to you for listening in. If you enjoyed this weeks show then please, share it with your network and consider leaving us a review on iTunes. It’s super quick, super easy and means that we get to reach a much bigger audience.

 

Not Another Business Show is edited and produced by Corporate Podcast Productions. Audio hosting by Blubrry

Permalink: http://corporatepodcastproduction.com.au/2016/04/20/when-life-gives-you-lemons/

Networking ~ it’s quality over quantity that counts

Networking. Some people are naturals, others want to run away at the thought. But, can you stack the odds of successful networking in your favour? Of course you can and this week that’s exactly what we are going to talk about.

 

What are things you should avoid when you’re attending networking events and how do you set yourself up for successful networking.

 

You’ll hear from 4 different guests that will share with you how they have built their own businesses through the power of networking. They share their best insider tips and tricks to getting the most out of your networking experience and what you can do to up your game in the networking space.

 

A big thanks to this week’s guests:

 

Start up business coach John Kirk

Catriona Pollard from CP Communications

Sally Arnold from Creating Encores

And Australia’s number 1 small business author and all round Mr nice guy, Andrew Griffiths

 

Make sure you pop over to Catriona’s website to download your free networking resource guide at: http://cpcommunications.com.au/networking-resource-guide

 

As always, biggest thanks goes to you for listening in. If you’ve enjoyed today’s episode then share it with your networking group and consider leaving the show a review on iTunes. It’s super quick, super easy and helps us to reach a broader audience.

 

Not Another Business Show” is edited and produced by Corporate Podcast Productions. Audio hosting by “Blubrry”.

 

Permalink: http://corporatepodcastproduction.com.au/2016/04/13/networking-its-quality-over-quantity-that-counts/

Tell me why

Simon Sinek suggested in his book “Start With Why” that people don’t buy what you do, they buy why you do it.

 

This simple statement and the accompanying Ted Talk around his ‘golden circle’ formula is the basis for today’s conversation. His whole premise sent me into an almost tailspin of manic proportions trying to identify my passions, my reasons for being in business… my why.

 

Today I speak with a bunch of people around their own ‘why’. Some, like the Word Stylist Liz Campbell have identified their why from an early age and have been able to carry that forward into every part of their business. Some, like our discovery coach Natasha Vanzetti help people in business to figure out what their desires and goals are. Others, like the Clarity CEO Geoff Hetherington challenge us to have a public why and a private why and to keep our passion pragmatic.

 

We discuss the concept of what Emily Wapnick refers to as a ‘multipotentialite’ and whether being a puttylike person can help or hinder or business success. If you haven’t caught Emily’s Ted Talk on “Why some of us don’t have one true calling” I encourage you to watch it on youtube.

https://youtu.be/4sZdcB6bjI8

 

Whether you are new to the whole concept of discovering your why in business or whether you are someone who identified what lights you up a long time ago I’m sure you will find value in what our guests have to share in this week’s episode.

 

A big thanks to this week’s guests:

 

The Clarity CEO Geoff Hetherington

Catriona Pollard from CP Communications

Helen McNall from Wellbeing for Dogs

The Word Stylist Liz Campbell

Business coach John Kirk and

The Discovery Coach Natasha Vanzetti

 

If you enjoyed today’s show please share it with your friends and consider leaving us a review on itunes.

 

Not Another Business Show is produced and edited by Corporate Podcast Productions. Audio Hosting by Blubrry and microphone by Apogee.

 

Permalink: http://corporatepodcastproduction.com.au/2016/04/06/tell-me-why/

Should you write a book?

In the words of Guy Kawasaki “Starting your book is only the first five miles of a twenty-six-mile marathon that’s one-third of a triathlon (authoring, publishing, and entrepreneuring).” Seems more and more entrepreneurs are putting pen to paper as a way of building their credibility within their industry.

 

So this week we take a look at why you would want to author your own book, how do you go about writing a book and what are some of the things you can expect along the way. We hear from Jacqueline Pretty, a self publishing expert and a couple of our past guests who have authored their own books as they share their success stories since publishing their books.

 

A big thanks to this week’s guests:

  • Jacqueline Pretty from The Grammar Factory:  check out her book “Book Blueprint – How any entrepreneur can write an awesome book”. Available at www.grammarfactory.com/bookblueprint/
  • Serial entrepreneur Matthew Paulson
  • Hunter Leonard from Blue Frog Marketing

 

Make sure to catch the companion article “Lessons from the masters on self publishing” on Linkedin and keep the conversation going on the Not Another Business Show facebook page.

Not Another Business Show is edited and produced by Corporate Podcast Productions. Audio hosting by Blubrry.

Permalink: http://corporatepodcastproduction.com.au/2016/03/30/should-you-write-a-book/

Niching ~ When size really does matter

Ever wondered whether your business should be finding a niche? An area of your business or industry that you can absolutely dominate and become the ‘go to’ person for your clients. That’s the topic up for discussion this week. My guests and I talk about what a niche actually is, what it can do for your business, whether or not you actually need to find a niche and if it will bring more business or constrict who you work with.


The guests share gems of information that include:

  • how to identify your own niche
  • how to survey clients to find out what your business is good at
  • paid research the pros and cons
  • Finding a commercially viable niche
  • How not to niche yourself out of business

 

The guests also share their biggest personal learnings on niching from their own experience and give insights into time frames to develop a niche and areas to avoid when you are looking at niching your business.

 

A big thanks to this week’s guests:

  • Hunter Leonard from Blue Frog Marketing
  • Jason Malouin from the Portrait Store
  • Catriona Pollard from CP Communications
  • Claire Harrison from Harrison Human Resources
  • Dan Norris from WP Curve and author of 7 Day Start Up and
  • Australia’s Number 1 Small Business author and all round Mr nice guy Andrew Griffiths

 

Make sure to catch the companion article “Lessons from the masters on niching” on Linkedin and keep the conversation going on the Not Another Business Show facebook page.
Not Another Business Show is edited and produced by Corporate Podcast Productions. Audio hosting by Blubrry.

Permalink: http://corporatepodcastproduction.com.au/2016/03/23/niching-when-size-really-does-matter/

Business ownership ~ the loneliest journey

Welcome to Season 2 Episode 7 of “Not Another Business Show”. This week is our first ever ‘minisode’ as I’ve spent the early part of this week hanging out at the real estate marketing Armageddon conference. 3 days of full on, business changing information with an amazing line up of speakers, including the one and only Gary Vaynerchuk. Being surrounded by that kind of amazing energy got me thinking…

As business owners and entrepreneurs, how do we keep ourselves motivated?

So while I was sitting in my hotel room I decided to pull together some pearl of wisdom from some of our former guests on how they stay motivated in business. From podcasts to books, exercise to accountability groups they share a lot of great information which hopefully you can use to expand your motivational repertoire.

A big thanks to this weeks guests:

Elizabeth Gillam from Franchisee Success

Alison McGrath from McGrath HR

The ‘Discovery’ coach, Natasha Vanzetti

James Crook from Choc Chip Digital

Jason Malouin from The Portrait Store

Cate Schreck from Lightbulb Training

Katherine Maslen from Brisbane Natural Health and

Claire Harrison from Harrison Human Resources

 

As always though, biggest thanks goes to you for listening in. Remember to share the episode with your network and leave us a review on iTunes, it’s quick, it’s easy and it’s our best way of reaching an even broader audience.

Not Another Business Show is edited and produced each week by Corporate Podcast Productions, ‘let your story be heard’ www.corporatepodcastproduction.com.au

 

 

Permalink: http://corporatepodcastproduction.com.au/2016/03/16/business-ownership-the-loneliest-journey/

Broken Phones Make Girls Cry ~ The Life Of An Entrepreneur

Buckminster Fuller calls it the Critical Path, all the little twists and turns our lives take to get us to where we are right now. Seems that for an entrepreneur these twists and turns feel more like roller coasters, with unexpected loops thrown in for good measure. It takes a certain kind of person to want to hold the reins of destiny in their own hands and this episode we chat to a few who have done just that.

With lessons on never trying to predict where a business idea will come from and the role of fate in our destiny through to learning how to say no and the power that comes from moving towards a goal greater than yourself. My guests today cover a whole lot of ground.

Sometimes the best lessons come in the form of stories from those on the road not travelled.

This week’s guests have certainly all had interesting journeys so far. They share great insights like “broken phones make girls cry” and there is no room in the land of entrepreneurs for victims.

 

A big thanks to this week’s guests:

Josh Muccio host of the podcast “The Pitch

Dan Norris from 7 Day Start Up, WP Curve and Black Hops Brewing

New York TImes best selling author Kevin Kruse

And Serial Entrepreneur Matthew Paulson

 

Oh, for those of you who are wondering about Harry Stebbings and his podcast “20 Min VC” here’s the iTunes link as promised. http://apple.co/1R2gYVE

 

If you enjoyed today’s show please share it with your network and consider leaving it a review on iTunes. It’s quick, it’s easy and I sure would appreciate it.

 

Not Another Business show is edited and produced by Corporate Podcast Productions. Let your story be heard. www.corporatepodcastproduction.com.au

Audio Hosting is supplied by the awesome team at Blubbry sign up for hosting using or special affiliate code http://publish.blubrry.com/monetize/affiliate.php quote CPP for your one month free trial.

 

Permalink: http://corporatepodcastproduction.com.au/2016/03/09/broken-phones-make-girls-cry-the-life-of-an-entrepreneur/

Pitch Perfect

Pitching… It’s not just a baseball reference. Seems everywhere you turn in the business world these days someone is talking about pitching. Social pitches, sales pitches, media pitches, investor pitches, so many different styles of pitches. But what do they all mean?

 

What do we need to know in order to create a compelling social pitch for our business, and are there attributes of a pitch that can be utilised across the many other styles of pitches?

 

This week the guests and I dive into the wonderful world of pitching and discuss what is it that makes your pitch stand out from the crowd, how you begin to differentiate yourself in a crowded market and what are the mistakes people make when they’re pitching.

 

A big thanks to this week’s guests:

 

The Clarity CEO, Geoff Hetherington

Host of the hugely successful podcast “The Pitch” Josh Muccio

Our resident naturopath and health guru Katherine Maslen

Rebecca Coomes from Coomes marketing

Cate Schreck from Lightbulb training and

James Crook from Choc Chip Digital

 

Remember to keep the conversation going by sharing your social pitch with us on our Facebook page https://www.facebook.com/NotAnotherBusinessShow or on Twitter at NABS_Podcast

 

If you are enjoying the shows please consider sharing the episode with your network and leaving our show a review. It’s super easy and it’s the best way to ensure we will reach a larger audience.

Permalink: http://corporatepodcastproduction.com.au/2016/03/02/pitch-perfect/

Tales from the Trenches

Let’s face it when you’re a business owner not everyday is filled with sunshine and roses, somedays it can feel like a truck full of fertiliser and thunderstorms. How you handle all the ups and downs of business ownership can be a lonely journey. This week our guests share some of their personal ‘stories from the trenches’, how they dealt with the things that didn’t go their way and how they built their businesses to the success they are now.

 

We have guests who were successful in their own right overseas then chose to pack up everything and relocate to Australia to start it all again, another guest who felt like getting into business was just ‘a fluke’. Even the mayor of Queensland’s fastest growing city, Paul Pisasale joins us to discuss what he has learnt in a career that crossed over from private enterprise, hospitality to local government.

 

As always the biggest thanks goes to you for listening in. Don’t foget to keep the conversation going on our facebook page:  facebook.com/NotAnotherBusinessShow or Twitter @NABS_Podcast.

 

With gratitude to this week’s guests:

 

Carsten Primdal from Vantage Compliance

Oksana Korikova from Imperro

John Carney from American Property Source

Sally Arnold from Creating Encores and

Mayor of Queensland’s fastest growing city, Paul Pisasale

 

Not Another Business Show is edited and produced by Corporate Podcast Productions ~ Let your story be heard.

Permalink: http://corporatepodcastproduction.com.au/2016/02/24/tales-from-the-trenches/

Content Marketing

This week on Not Another Business Show we talk content marketing.

 

Often mistaken as ‘just’ blogging, it actually encompases every piece of material your business puts out in the public domain. From your website and brochures to articles, podcasts or videos.

 

Today the masters in content marketing share with us how you create content that will hit the mark with your clients, they explain how you need to structure your content to ensure it is compelling and how to compose the perfect headline that will capture the attention of your audience.

 

We talk publishing platforms and how to test your content with your audience to ensure you are getting the best ‘bang for your buck’. And Wendy shares some great insights around researching and understanding your market

 

One of the hot topics during the show was creating your own content strategy, I mentioned that I would link out to templates from our guests (or you can google Content Strategy Template and find one that works for you).  As promised included here are the templates to create your own content strategy from Dan Norris’ “Content Machine”

https://docs.google.com/spreadsheets/d/1tRb4RZes1UytIqxrH3Dinvgt40NAP5p6CsSE8K2Pu1I/edit#gid=0

and from the Word Stylist, Liz Campbell’s “WOW words on the web” http://wowwords.com.au/word-styling-resources/

 

As always the biggest thanks goes to you for listening in. Don’t foget to keep the conversation going on our facebook page:  facebook.com/NotAnotherBusinessShow or Twitter @NABS_Podcast.

With gratitude to this week’s guests:

Wendy Pavey from Executive Brand, Liz Campbell from E C Writing and Dan Norris author of 7 Day Startup and Content Machine.
Not Another Business Show is edited and produced by Corporate Podcast Productions ~ Let your story be heard.

Permalink: http://corporatepodcastproduction.com.au/2016/02/17/content-marketing/

Creating your personal brand

Personal branding is a topic that is gaining traction amongst small business owners. The need to differentiate ourselves from our business is the topic of today’s show.

I invite a personal branding expert, media expert and a professional headshot photographer to all weigh in on the reasons why as small business owners we need to take the development of our own personal brand seriously.

During the course of our conversation I uncover the 5 steps to developing your own personal brand, how having a personal brand will assist you in gaining media exposure and why a personal brand is more than just words on a page. We discuss the importance of having a clear focus with your personal brand and why your personal brand is as much about recognising your audience as it is about you.

My guests share a little about what to expect when you are developing your personal brand, how long it can take and why utilising the media in building your personal brand is ‘marketing by stealth’.

You will find the supporting article to this episode available on Linkedin Pulse and as always a complete show transcription will appear on the website within a couple of weeks.

 

As always a big thanks to my guests this week

Wendy Pavey from Executive Brand

Tanya Targett from Headline Hunter

and Jason Malouin from The Portrait Store

 

Not Another Business Show is edited and produced each week by Corporate Podcast Productions ~ Let your story be heard.

Permalink: http://corporatepodcastproduction.com.au/2016/02/10/creating-your-personal-brand/

Planning for success

Welcome back to Episode 1, Season 2 of Not Another Business Show. Hope you have all had a great start to your 2016.

For our first episode back the guests and I talk through different ways you can plan to make 2016 your most successful year yet. There is plenty of gold throughout the episode including reviewing your year that was, planning out your calendar the year in advance, financial metrics and what’s the one thing you really want to achieve this year.

My guests this week include Australia’s number 1 small business author, Andrew Griffiths, New York Times best selling author, Kevin Kruse and the Clarity CEO Geoff Hetherington.

We don’t just stop at how to make 2016 your most successful year ever, once you wrung all the gold from that conversation we move on to hearing some of the best productivity hacks that you are likely to hear in one conversation.

Hacks like batching your days, or using your calendar instead of a ‘to do’ list to make sure your days are as productive as possible, and possibly one of the most important numbers you’re likely to hear… 1440.

A big thanks to our Episode 1 guests, Australia’s number 1 small business author and all round Mr nice guy, Andrew Griffiths

New York Times best selling author, Kevin Kruse and

the Clarity CEO, Geoff Hetherington

 

Not Another Business Show is edited and produced by Corporate Podcast Productions.

Permalink: http://corporatepodcastproduction.com.au/2016/02/03/planning-for-success/

I Tell Myself It’s Just A Blue Day (Part 2)

This is part 2 of our behind the scenes look at mental health awareness and the small business owner. If you haven’t heard part 1, stop now and listen to that one first.

This week we talk about various things to try when you are walking with the ‘black dog’ from getting outside, to breathing, meditation and mindfulness, to music and reading.

A big thanks to my experts over the last 2 episodes:

Author, naturopath and small business owner Katherine Maslen

Australia’s number 1 small business author and all round Mr nice guy Andrew Griffiths

The founder of Wellness Coaching Australia Fiona Cosgrove

Modern Witch, author and nature lustre Stacey De Marco

and Bernadette Blake from Be Empowered Now

This episode marks the end of season one. we are going to take a short break so make sure you hit subscribe through your favourite podcast app so you know when we are back!

Meantime keep the conversation going. Tweet us @NABS_Podcast or leave a message on the Facebook page

Permalink: http://corporatepodcastproduction.com.au/2015/10/28/i-tell-myself-its-just-a-blue-day-part-2/

I Tell Myself It’s Just A Blue Day (Part 1)

According to a recent report conducted by Price Waterhouse Coopers mental health conditions are costing Australian business approximately $10.9 billion per year. But what are the costs to small business owners in Australia?

We’ve spoken in previous episodes of all the reasons why being in business for yourself can be a good thing, now it’s time to look at the darker side of small business ownership. Financial pressures, the need to be across all areas of the business, uncertainty of business, long hours and potential isolation from family and friends. Business ownership carries a lot of responsibility.

Beyond Blue estimate that 45 per cent of people will experience a mental health condition in their lifetime. In any one year, around 1 million Australian adults have depression, and over 2 million have anxiety.

It’s time we pull the curtains back on this 2 part episode around mental health issues within small business ownership and chat to the experts around what we need to keep in mind when it comes to leading a business while coping with mental illness.

A big thanks to this weeks experts:

Fiona Cosgrove founder of Wellness Coaching Australia

Australia’s number 1 small business author Andrew Griffiths

last but certainly not least, author and naturopath Katherine Maslen

 

Want to continue the conversation? Tweet me @NABS_Podcast or leave a message on the Facebook page.

Permalink: http://corporatepodcastproduction.com.au/2015/10/21/i-tell-myself-its-just-a-blue-day-part-1/

Not All Coaches Are Created Equal

According to a market survey conducted by IBIS World in June 2015 they released that business coaching was worth 12 billion dollars per year to the American market. In Australia at last census there were over 4000 business coaches registered, there is no doubt that business coaching is a growing industry, and, it’s big business.

Sometime throughout your small business life the chances are high that you will be looking for a business coach.

How do you choose who to work with? What are the different types and niches of business coaches?

Our experts let us behind the scenes on some of the very niched coaches that are out there. From Discovery Coaches, to Retail, to High Performing Coaches there are coaches available to target the industry or issue that you need assistance with.

A big thanks to this weeks experts:

Matt Dunsten from Rising Tide Ventures

Sally Arnold from Creating Encores

The Discovery Coach, Natasha Vanzetti

Kristian Mahoney, the Retail Guy

and Elizabeth Gillam from Franchisee Success

Permalink: http://corporatepodcastproduction.com.au/2015/10/14/not-all-coaches-are-created-equal/

Linkedin Double Header Pt 2

Ever wondered how you can access all of the gold within the LinkedIn platform?

LinkedIn can be used as a lead strategy, to find media contacts, create partnerships, find new team members and even strengthen relationships with your clients. So this week we dive head first in to all of the good stuff that LinkedIn has to offer small business owners.

A big thanks to this weeks experts:

Alex Pirouz from Linkfluencer

Kylie Chown

Adam Houlahan, author of “Secret Sauce. From 0 to 200,000 followers in 1 hour per day”

Richard Triggs from Arete Executive

 

Permalink: http://corporatepodcastproduction.com.au/2015/10/07/linkedin-double-header-pt-2/

Linkedin Double Header Pt 1

Linkedin, quite possibly the most under utilised tool in the small business owners arsenal.

As of the end of July this year best esstimates said that Linkedin had over 380 million users world wide. With around 6 million of those being Australian profiles. There are 2 new members joining every second and 49% of key decision makers are active on Linkedin. So why aren’t small business owners making the most out of this platform?

Over the next 2 weeks the experts and I are offering a behind the scenes look at all the things Linkedin can offer to small business owners. From building a stand out profile, to profile pictures, company pages and connection requests.

A big thanks to this weeks experts:

Alex Pirouz from Linkfluencer

Kylie Chown

Adam Houlahan, author of “Secret Sauce. From 0 to 200,000 followers in 1 hour per day”

and Jason Malouin from The Portrait Store

Permalink: http://corporatepodcastproduction.com.au/2015/09/30/linkedin-double-header-pt-1/

Digital Marketing

The final part in our technology trilogy is all about digital marketing. Does digital marketing differ from a regular marketing strategy? What do you need to know when considering your online strategy?

Gear up to learn all you need to know about online ecosystems, ascending transaction models, landing pages and social media strategies. A big thanks to this weeks experts:

James Crook author of “Digitally Enhanced”

Doyle Buehler author of  “The Digital Delusion

Jon Hollenberg author of “Love at First Site”

and Adam Houlahan author of  “Secret Sauce”

 

Continue reading

Permalink: http://corporatepodcastproduction.com.au/2015/09/23/digital-marketing/

Are You Compromising Yourself In The Cloud

We’re back for part 2 of our technology conversation. If you haven’t listened to last weeks episode on cloud computing then stop, rewind one week and listen to that episode first. This time round our IT boffins share their thoughts on security, back up’s, internet connectivity and I even get to find out what the deal is with wi fi guest networks and ethernet cables.

If you’ve wanted to know how the celebrities had their data and photo’s hacked then you are going to want to hear this show.

Big thanks to this weeks experts:

Jeffrey Knibb from Your IT Business Consultants

Bill Owens from Veracity Business Solutions

and the Shadow Federal Minister for Small Business Bernie Ripoll

 

Continue reading

Permalink: http://corporatepodcastproduction.com.au/2015/09/16/are-you-compromising-yourself-in-the-cloud/

Why Clouds Can Be A Good Thing

They say video killed the radio star but what impact has technology had on small business? In our first ever three part show we are taking a dive into the technology pool. How has technology impacted us? What is this cloud thing anyway? and how can I maximise technology across my business.

Join the experts and I as I figure out just what the cloud is, where it’s based and why it’s awesome for small business.

With thanks to this weeks experts

Alison McGrath from McGrath HR

Bill Owens from Veracity Business Solutions

and Jeffrey Knibb from Your IT Business Consultants

 

Continue reading

Permalink: http://corporatepodcastproduction.com.au/2015/09/09/why-clouds-can-be-a-good-thing/

soft skills… hard skills…. training skills it’s all common sense

Zig Zilar once said ” The only thing worse than training staff and having them leave, is NOT training them and having them stay”

So this week we embrace the topic of training your team. Should you train them? What should you train them in? How do you train them? Do you train them yourself in house, or do you bring in an external professional? The answers may not be what you expect when our experts pull apart the topic.

From training in the foundations of Emotional Intelligence, to customer service training, business etiquette, sales training, add on sales, up selling, cross selling… What does it all mean and where do you start?

With thanks to this weeks experts:

Cate Shreck from Lightbulb Training

Elizabeth Gillam from Franchisee Success

Desley Cowley from Spruiker Hire

and The Retail Guy Kristian Mahony

Permalink: http://corporatepodcastproduction.com.au/2015/09/02/soft-skills-hard-skills-training-skills-its-all-common-sense/

Finding Good People

“If you think hiring professionals is expensive, try hiring amateurs”

At some point every business owner asks themselves if it’s time to add a staff member to the business. The path to finding good people can be fraught with hurdles, so today we pull apart everything you need to know before you put a staff member on.

From deciding if it’s the right time for staff, to knowing when your business can sustain staff, through the minefield of legalities that staff entail, into the mystical world of the recruitment process and beyond.

With thanks to this weeks experts:

Richard Triggs from Arete Executive

Matthew Dunstan from Rising Tide Ventures

Robert King from Xperion Accounting

Cate Shreck from Lightbulb Training

and Alison McGrath from McGrath HR

Permalink: http://corporatepodcastproduction.com.au/2015/08/26/finding-good-people/

Under Pressure

Stress is something we live with as business owners. But how we handle our stress can impact not only our business, but our relationships, and ultimately it can affect our own health and wellbeing.

Get some practical strategies straight from our experts on how we can identify stress, and what are some ways that we can de-stress.

 

With thanks to this weeks experts:

Bernadett Blake from Be Empowered Now

Australia’s #1 Small Business Author and all round nice guy Andrew Griffiths

Fiona Cosgrove from Wellness Coaching Australia

and the Modern Witch and Nuture Luster Stacey DeMarco

 

Permalink: http://corporatepodcastproduction.com.au/2015/08/18/under-pressure/

The Only Thing That’s Constant Is Change

Changes… It was enough to make David Bowie stutter. How do we cope with change in our business? Do we read the trends emerging in our industry? Do we follow what our customers are asking from us? Or, like a lot of business owners do we get caught up (as Andrew Griffiths likes to call it) chasing butterflies and constantly going after the bright and shiny things in business?

Time to hear what changes the Government has in store for small business along with what trends are emerging around technology and mindset.

A big thanks to this weeks experts:

The Federal Shadow Minister for Small Business Bernie Rippoll

Australia’s Number 1 Small Business Author, and all round Mr nice guy Andrew Griffiths

The Retail Guy, Kristian Mahony

and Carsten Primdal from Vantage Compliance and Mitigation

Permalink: http://corporatepodcastproduction.com.au/2015/08/11/the-only-thing-thats-constant-is-change/

Good Old Fashioned Marketing

Marketing / Advertising / Public Relations… The whole topic can be enough to cause business owners to ‘duck and cover’. This week the experts and I look at traditional and non traditional ways to market your business. What works for some businesses may not work for others. So listen in as we explore the value behind good old fashioned marketing techniques vs embracing the brave new world.

With thanks to this weeks experts:
Peter Engelhardt from Creative Brew
Carl Quested from Agent Mail
Desley Cowley from Spruiker Hire and
Carl Bishoff from Business Fluid

Permalink: http://corporatepodcastproduction.com.au/2015/08/04/good-old-fashioned-marketing/

It’s Not What You Know, It’s Who You Associate With

Author Jim Rohn said “You are the average of the five people you spend the most time with.” This quote formed the basis of my conversation with this weeks experts.
We discuss everything from how to attract a mentor and why you should have a mentor. The value of accountability groups along with the importance of surrounding yourself with the ‘right’ kind of people.

A big thanks to this weeks experts:

Australia’s #1 Small Business Author and all round Mr nice guy Andrew Griffiths
Our Forensic Accountant Elizabeth Camillo
John Carney from America Property Source
Kristian Mahony The Retail Guy
Oksana Korikova from Imperro
Matt Dunstan from Rising Tide Ventures
Wendy Pavey from Executive Brand
and Naren Sinnathamby from Springfield Land Corporation

Permalink: http://corporatepodcastproduction.com.au/2015/07/28/its-not-what-you-know-its-who-you-associate-with/

Finding Customers

Customers, the lifeblood of any business. But where do we find them? Are there things that we can put in place that can help our business put it’s best foot forward? How can we really get an intimate understanding of our customers? These are the things our experts discuss this week, and offer practical strategies that you can take away and implement for your own business.

 

This weeks experts include

Australia’s number 1 small business author and all round nice guy Andrew Griffiths

Dallas McMillan from Influential

Kristian Mahony The Retail Guy

Our self confessed boring accountant Robert King from Xperion Accountants

Jon Hollenburg from Five by Five

and Adam Houlahan the social media guru

Permalink: http://corporatepodcastproduction.com.au/2015/07/20/finding-customers/

Beginning With The End In Mind

Stephen Covey in his book “The 7 Habits of Highly Effective People” talks about “Beginning with the end in mind”.

This week we explore what this principle means to small business owners. we pull it apart and examine it from various angles including how can it assist us with a business structure and goal setting. Does it apply when recruiting staff? Can we apply the principle to ‘out of the box’ areas of our business such as branding and website design?

Join us as the experts debate the usefulness of this principles from a practical application viewpoint for small business owners.

Permalink: http://corporatepodcastproduction.com.au/2015/07/15/beginning-with-the-end-in-mind/

Time Management

Time, once spent we never get it back.

 

As business owners it can be our greatest frustration. Where does our time go? Where should we be putting our time? Is there really such a thing as a work / life balance?

Our experts look at ways we can maximise our time this week. We offer some practical solutions on ways that you can figure out where your time is going, how you can work out what you should be putting more time into, things that you can perhaps spend less time on and even areas where you can save yourself a bucket load of time.

Permalink: http://corporatepodcastproduction.com.au/2015/07/15/time-management/

Branding Your Business

The subject of branding is one that causes a great deal of angst for small business owners. With everything that we have to consider as business owners, do we really need to be worried about how branding could affect our business? What does branding even mean for a small business? How do we go about creating a brand?

 

This weeks experts tease apart everything you need to know about branding but didn’t know you need to ask. We cover off the art of storytelling to build you business, how branding affects your overall marketing build. We even get the low down on how social media can impact the building of our brand.

Permalink: http://corporatepodcastproduction.com.au/2015/07/15/branding-your-business/

Start Up

Ever wondered what it takes to start a business? What about what makes an entrepreneur an entrepreneur? What are the kinds of things you should be asking before going into business for yourself?

 

Our panel of experts this week will give you the low down on the things you need to consider when you are starting out. What kind of structure your business should have, the common traits successful entrepreneurs share, even the common mistakes that people make when they are starting out.

 

Learn which numbers you should be monitoring on your dashboard and what kind of insurances you need to be considering before you open your doors.

Permalink: http://corporatepodcastproduction.com.au/2015/07/15/start-up/

Meet The Experts

Welcome to episode 1 of “Not Another Business Show” a show by small business owners, for small business owners. Inspiring you to think smart, not small.

This week I give you the low down on what you can expect from the show including the types of topics we will discuss. You also get the opportunity to hear from some of the experts that you will get to know over the coming episodes. People from diverse business backgrounds who will give you the insider’s scoop on their industry. Whether it’s playing by the numbers or how to market your business, I’ve searched far and wide to gather a great group of people together to answer the important questions faced by small business owners.

So join us, won’t you, as we explore what it means to be in small business today, how you can leverage some smart business thinking, and practical strategies to give you a leg up in your business.

Continue reading

Permalink: http://corporatepodcastproduction.com.au/2015/07/12/nabs-01-meet-the-experts/